Media Coursework!

The first thing that I am going to talk about is the different logos that I have found. The logos that I am going to talk about is music logos and I have chosen to make the logos that I have chosen all music logos because I have chosen that I want to do brief three, and in this brief It’s the music brief that is about ‘nu-tunes’.

To start it all off, I am going to look at different logos, so music logos that are music production company logos. I thought this was a good start because I could get an idea about what I want my logo to be like. So having a look at the different logos I can get an idea of what I want my logo to look like or be like. Doing this would also mean that I can see what look’s good on a logo, and what doesn’t and also what looks professional and what doesn’t.

The first record label that I am going to talk about is going to be a well-known music production company which goes by the name of ‘SONY’.  I believe that the ‘SONY’ music production label looks simple, however it does look effective and the reason it does look effective is because it makes you wonder; what makes it’s so good compared to other music production companies. I personally do like the ‘SONY’ music production logo. The reasons behind this is because I believe the ‘SONY’ music label does look professional and alongside this I believe that the ‘SONY’ logo also looks the part. It looks something that is effective and professional, with all the letters being in capitals too, it makes the logo actually stand out compared to other record labels. The ‘SONY’ label in my personal opinion also looks the part-I believe this because the font isn’t something childish, it’s something easy to understand and simple. This could show that the music production company wants to make a stand-however it also gives me the idea their audience is targeted more at a mature audience instead of children, and that’s the impression I get from looking at the logo ‘SONY’.

The second logo that I’m going to be talking about is for a music production company which is called ‘Music Splash”. I decided that I was going to take a look at this one. The reason behind this is because it looks completely different to the other professional music company ‘SONY’.

I believe that this music production company obviously called ‘Music Splash’ is another good music production logo design. I believe this because of the way the logo expresses what the music production is like. I believe that the logo goes with the music production company and I believe this because in the logo it looks like that an old retro CD has been dropped into water, hence why on the logo design, it looks like a CD is splashing in music, which goes with the music production company’s name, which is ‘music splash’. I personally prefer to design to this one over the ‘SONY’ records logo design and my reason behind this is because I believe this one gives more expression of what they are looking for as a company, the logo makes it look like the music production company is a lot of run and with the weird text that is also on the logo it looks like this music production company is aimed at probably teenagers or young adults, I get this feeling because of the design of the logo compared to the ‘SONY’ logo which looks like it appeals to adults more as it looks way more mature than this logo does.

The next music production I am going to look at is the MTV [music television] logo. I have decided to take a look at this, despite it not being a company is because MTV is a well-known logo which has been linked with music for as long as I can remember. Not only is this logo known for its music, MTV is also a television programme, which shows different music day in-day out. So I thought it was a good idea to use this logo in my work as I believe it obviously good, if the music and the channel MTV is going really well and has been going good lately. I believe the design to MTV looks really ‘cool’. I believe this because of the way the actual logo looks, not only have they decided to use black and white on this logo, but they have also used a bright colour to make the logo stand out, which I believe is good as it personally expresses to me that they know who their audience are. From saying this I believe that this logo would be aimed at adolescents otherwise known as teenagers. I believe that out the three so far, this would be my favourite logo and the reason behind this is because not only have they thought about what they want to be going on-but it also tells us they know who they are aiming at, and by using normal font, but having a funky logo it shows that this music production knows what they wants and also knows what’s known as good and cool nowadays, which I like because it means that this production is up-to-date. Furthermore, having the bright neon orange colour shows us that this logo is probably going to be remembered and it shows this because the logo actually stands out compared to other music logos I have seen before.

As I have talked about different music production logos and also other music production logos, such as MTV. I have also decided that I am going to look at some world famous band logos, I have decided that I am going to do this because it also links which my brief, which is brief three and the brief is about music, so looking at band logos could also give me inspiration about my own logo that I have to make.

I actually don’t know all the bands that are on this little picture, however I do know the majority of them. So I’m going to pick out the ones I think looked best, and which also express what they are. I am firstly going to talk about the logo for ‘The Rolling Stones’ I believe that this is a good logo and I believe this because it tells us about the band. By using a red colour-it shows us that this band is passionate, and by using the design of a pair of lips and a tongue it could also give us the idea that this band is quirky compared to another band, such as ‘The Beatles’ logo for example. In ‘The Beatles’ logo we can obviously see that the text is in a normal looking font and nothing outrageous is going on, so we can see from this that band was probably for the mature, however by keeping the letters capital it could also show us that the band wanted to be professional and I believe that this is expressed through the design. 

I have also continued to look at different designs of logos, mostly band logos as I wanted to see what is expressed in each logo and alongside this, by looking deeper into the designs, I could see what I think look’s good and what I think doesn't and maybe that could help me with what I want my design to look like. The first music band logo that I am going to take a lot at is from the band ‘Nirvana’.  I believe that by using the bold yellow colour in the music band logo it makes me feel that this band is a quirky band-or they want to bring joy because commonly you see the colour yellow which means ‘joyful’ or something ‘happy’. I also think by this logo that this band would be quirky and I also believe this because of the little face. I believe by using a quirky face it shows that the band ‘Nirvana’ are free and wanted to be different compared to everyone else. I honestly believe because of this design that ‘Nirvana’ wanted the band to stand out compared to every other band that is similar to them.

The next band logo that I am going to talk about is a well-known band who are called ‘Slipknot’. As you can see from the image below, the ‘Slipknot’ logo is completely different looking than ‘Nirvana’s logo’. I honestly believe that the logo that ‘Slipknot’ have show’s that they want to be viewed as a ‘rock band’. I personally believe this because of their design on the logo. I believe by the design of the logo. The first impression I get from the logo of this band is ‘aggressive’ and ‘scary’ I get this impression by the colors and the text and the font of which the band has used to present themselves. For example, the design is all in black. By using a black font and colour for their logo it could show us that this band wants to be known for its ‘dark’ and ‘mysterious’ music that they make. 

Alongside this, by using the background image, so the ‘spikes’ that appear on the logo it could also represent that this band want to be known as individuals because of how the design looks. The design gives us an idea that this band knows who their target audience is-in my person opinion it would be people who like hard-core rock-or just rock in general.

 The next band logo that I am going to look out is the world famous logo which is owned by the band ‘The Rolling Stones’. I have decided that I am going to look at this logo and I have my own opinions formed on it because on the logo, I believe that the logo gives different expressions about what is going on or what it could express about them. In this logo, I believe that a lot of things are being represented, and it is all shown even though their isn’t no text showing-or evening tell us about what band logo I am going to talk about which is obviously ‘The Rolling Stones’. The first thing that is really obvious is that there is a ‘big mouth’. It could just show that the lead singer of ‘The Rolling Stones’ has a big mouth-which he doesn’t compared to other people, however besides that it could also be a mouth, because ‘Mick Jagger’ is the lead singer of ‘The Rolling Stones.’ Alongside this the mouth could also show how much free expression that this band, ‘The Rolling Stones’ has to offer. I also believe that in this logo in particular could also show that this band could be seen as rebellious. I believe this because of the logo and how it looks so quirky, because sticking your tongue out at anyone, could be seen as rude sometimes. So that’s why I have the feeling ‘rebelling’ could be seen throughout ‘The Rolling Stones’ logo. I believe with this logo being a red colour it could also represent to its audience that this band is passionate, red could be seen as danger, but I don’t find anything about the logo looking dangerous, so I believe that the red colour on the majority of the logo is for passion.

The last band logo that I am going to talk about is a very famous band, who in which are known all the world, and that band is the famous British band that goes by the name of ''Queen''. I believe that the logo goes into more depth that It looks like in the first place. I will put my reasons for why I believe this.

As I was saying, the logo for the band ‘’Queen’’ tells us a lot because, it is a very forward logo, which is very eye-catching because of the different structures that are going on. You can tell about the outline of the logo, there is a lot going on, with all the different images surrounding the one main thing in the middle. I believe that they are trying to present elegance in this logo and I believe this because it fits with the name, but they were passionate and elegant with their music. The font also used is this logo also compliments the image, because of the Roman Styles writing which stands out in bold.  The animals could also represent something as well, the animals could represent, how happy they are all, or how jolly there were playing for their band ‘’Queen’’ however the animals could have a deeper meaning than that-the animals could show that that is each members sign(zodiac sign) which is why it might have also been used as well.

I have decided to design some logos, for my own company that we have been given, I have chosen the brief 3, which was to do with “Nutunes” which was the music task. I have been asked to design a logo that I might think is suitable, or could be suitable for my company, so I've tried my hardest to design 3 logos. I could, or could not change my mind in the meantime, however I have some rough ideas on how I would  want my logo to look, so I have decided to put some of my ideas together on what I could end up making my logo look like. The first logo I have made, is below.

In the first logo I’ve made, I decided to use bright colour, and also a dark colour. I decided to use the colour black, to start off with because I believe it really does back something stand out. The colour black is usually made to make something ‘’mysterious’’ so I thought I might of wanted to bring this into Nutunes as I believe, it would make it different from any other music production companies that there are going around, because it would make it different. The other colours that I have used, this colour being purple also has a meaning. The colour purple usually means to make something ‘magic’ and ‘interesting’ alongside this the colour purple, usually stands for “peace” or ‘’peaceful’’.  I like this design, because I’ve tried to get creative with the letter N, by making into a music symbol. I also like the colours I’ve used as I believe that they stand out. However, I do also have some points on why this logo wouldn’t really be good. I believe it looks really simple and not very eye-catching towards its target audience.

I decided, that I could use something like this, but then I decided I could take a look at different logos designs that I could do, and have a good end product at the end of everything. So I tried to make another logo which has similarities but also differences to the first logo I’ve made, to see if I could improve it in any way possible. So the second one is below.

In the second logo I’ve made, I’ve decided to change the colours and design around a little bit, to see if I could make it any better. I decided on using the colour black, as black is obviously a neutral colour again, which has a deeper meaning which would be ‘’mysterious’’. Black also is a dominant colour, because it really does stand out a lot. The colour blue/green as green usually symbolises things such as well-being. So that’s a reason on why I decided to use this in my logo for my music production company, as the logo could show it is meant to be seen as a good thing.  I liked this design, and I liked this one because I made the letter ‘’N’ and into something other than, letters. I tried to put an edge on the logo, by using a dark and bright colour, which is clearly shown in this logo. However, alongside this, I also think it could be improved and I think it could be improved by having more effect on it, as it does look very simple and again, not very eye-catching. The last logo is the one below:

The is the last logo that I have decided to make, looks like this above. I decided to have a little play around, and this is the idea that I've come up with. I thought about using 'dark' and 'mysterious' colours such as black and dark blue. I decided if I were to make a 'rock music production company' this could actually fit the criteria. As it gives a vibe which could seen very 'dark' and 'mysterious' which could interest people who are into all this dark and mysterious business. I like this design as although it is very simple, it gets straight to the point. I think it could be seen on a 'rock' music production logo. However, alongside this, I also think this logo doesn't have a good point either, I believe I could of made the logo more eye-catching than it actually is, because although it is bold, it is very simple.

At the moment, I have decided that I’m going to use this logo the reason I have chosen this is because I think the colours that I have used actually stand out, out of all the three that I’ve done, I like the way I’ve tried to get creative with the letter, so maybe, this would be slightly eye-catching to the target audience, I also think the use of colour that I have use sounds out, as it’s light vs. dark which is something that is usually seem, from what I’ve seen on researched logos.

The next thing that I’m going to start talking about; is about music productions that may or may not be well known. The first music production company that I am going to be talking about is a music production company which is known and called “Universal Music Group’’”. In the music production company “Universal Music Group’’ I will be taking a look at some different types of things which are included in this particular music production company, so I will be taking a look at things such as the slogan, or things such as the logo for example. I will also be taking a look to see what makes the music production company good, and what makes them stand out compared to other music production companies. I will also be taking a look at the website of “Universal Music Group”. Furthermore, I will also be looking at who the music production company would appeal too, so in other the words, the audience of each music production company. As obviously, not all music production companies are going to appeal to everyone, as each ‘’music production company’’ has a different idea of what they want to be happening, so they would know if there target audience would be a younger audience, or they might want to appeal to an older audience-because obviously some music production company’s would want to do that.

The Logo!

In this particular logo, which is for the ‘’Universal Music Group’’ I believe in my personal perspective that this logo is basically just giving a clear idea and understanding of what the company is all about as a whole. An obvious thing I saw when I looked at the logo was the image of the ‘world’, the world obviously represents the ‘’universal’ side in the name. Which suggests in my personal perspective that this actual music group is suggesting they are a group who have freedom with who their artists are, as ‘’universal’’ means it could be anyone who could join them. Furthermore about the world, it could also give us an idea that the music production company isn’t just for a certain country however it suggests that this in particular group is for people all over the world, and not just for people in one certain place.

As obvious as it seems, I’m going to talk about the logo colours, the two colours that have been used are two neutral colours, one colour being black, and the other colour being white. Which are two neutral colours which obviously look good together. With these colours, I believe that the target audience would be for probably adults so 15-30 year olds in my opinion. I get this impression from the logo because of the way it looks compared to other logos I have seen. The logo which is above, is just in two neutral colours, which are simple colours, nothing outrageous or wild is in the logo, which shows I believe that this music production company would be aimed more at older people than at people who are younger, however another point that I thought about is that the word ‘’Universal’’ is used, with this world being used I believe this is where the young adults sides come in, and that’s why I got this idea. The placement of the word “Universal’’ also gives me the same idea, as it makes the logo seem more quirky, so it’s not just aimed at adults. I believe the idea of young adults here, because of the way the layout is as I believe that it looks quirky and just something that would appeal to people around my age, as it isn’t just text, so it gives an idea on what this music production company is all about. I believe that because of the simple layout of the logo, it isn’t trying to impress children, because in my personal perspective, children like colours and are attracted to things with colours and that look cool whereas in this logo layout it is simple looking, so I don’t believe that this logo in particular is aimed at children. Furthermore, on the point of this I believe the logo does look very mature looking, because of the simple colours that are used, and nothing dramatic is going on. Another reason I feel like the target audience would be for people who are about 15-30 year olds is because I believe that the layout again, gives it something ‘mature’ and this thing because the text and font underneath the actual ‘’design’’ of the logo. The logo isn’t in any type of fancy writing, it hasn’t got any fancy font with it, it’s just clear and understanding, which also makes me feel that the music production company would be for 15-30 year olds. If the music production company was for children, I believe the appropriate text would be in some crazy font, which would look ‘’cool’’ and stand out, however because of the simple text that has been used underneath the ‘’design’’ of the logo, it clearly shows that this music production company would aim more at people who are young adults, till 30 than a younger audience.

The Slogan

The music production company, obviously known as ‘’Universal Music Group’’ doesn’t have a slogan, and I believe that this certain music production company doesn’t have a slogan because it doesn’t actually need one, as the image of the logo does this company as much justice as I believe it needs. I don’t believe this certain music Production Company needs a slogan. I believe this because the music production company “Universal Music Group’’ clearly already shows a sophisticated clear view of who they actually want their audience to be and who they would look to appeal too which is shown through the clearly presented logo, well that’s what I believe from my own personal opinion anyway. It might have been that they didn’t want a logo and they didn’t want a logo for ‘’Universal Music Group’’ because they might have already thought the logo for the actual music production group was eye-catching enough, without having to make a slogan. From my own personal perspective, I already believe that the logo was very fascinating and stands out to their particular audience that they already had in mind anyway. Having a slogan with this in particular music group would probably put off the target audience, because the actual music production company looks proper and mature already, so I don’t believe that this in particular music production company would need one. In the majority of the time slogans are usually used to try and make something more eye-catching alongside this a slogan is usually used to make something remember-able and to also make it look ‘’cool’’ and ‘’young’’ which I believe that this company doesn’t really want to do as it knows where it’s target audience is. Music production companies such as ‘’Syco’’ might want this effect, as they would want to make everything seem ‘’cool’’ so people will notice them as their target audience are usually young people.

The Website!

So, I’ve visited “Universal Music Group’’ the link for this site being www.universalmusic.com. I took a look at this website, and I decided to do this because it would also give me an idea of who this in particular music production company ‘Universal Music Group’ would want to appeal too. I want to see from my own personal perspective if my estimate is right or not, because of the look of the website, because the website look mature.

After taking a look at the actual site ‘’Universal Music Group’’ I have noticed that a lot of things that are going on this website which are being displayed across the whole of the website, which I am going to pick up on. So, for example, I can see a lot of different links with a lot of different names, which also link to different parts of the website. I believe that because of the use of the links, I think this would be a beneficial thing for a website, such as this one. I believe links on a website, such as a site like this would make the site more exciting and intriguing. I also think that if there is a lot of links, it would also show the audience that they offer a lot of things which would also intrigue the target audience who would be taking a look at this site. Furthermore, I read a few of the links available to see what ‘’Universal Music Group’’ had to offer on their website and some of the links read things such as ‘’Artists’’ and ‘’News’’ and ‘’Labels’’ and also ‘’our company’’ and the other one I read was ‘’Shop’’. I believe that all links would be eye-catching names, which also benefits the website because it shows that this website is mature, and doesn’t have silly names, so they know who they want to address, and they are doing this by making is a clear as they possibly can. 

The website for the music production company ‘’universal music group’’ also has a mature looking layout. The layout doesn’t look overly complicated, however it does look very mature, and alongside this it also looks simple, eye-catching and also very organized, so I believe this website knows what it’s doing and knows who it is targeting. I honestly believe that this in particular music production company have put a lot of time and also a lot of effort into making this website as perfect as they can for their target audience. I believe the people who would visit this site would either be people who are music lovers or people who are interested in music. For having a lot of looks at the layout of ‘’universal music group’’ I believe that they have made it really mature looking, so basically by this I mean that I believe that they have made the whole website look how they want it. They haven’t gone overboard with the way it looks. Universal Music Group haven’t made it look “wild” or “childish” however, they have made the website look very mature, and what I mean by this is that the website doesn’t look overly done, and it’s not over complicated either. The website looks very mature and sophisticated, which I believe fits into their target audience, as I believe their target audience is obviously people who are either going to be interested in music in general, or people who are young adults-middle aged, who also want a career heading in that direction. 

Now, I’m going to talk about another music production company. I am going to talk about another well-known music production company, this music production company which is called “SONY music”. I am going to be doing the same analyse for this one as I did for the last one, however I will obviously have different things I will think about this one, compared to the one I had done previously. I will be exploring what SONY music {which like I said previously, is the music production company} and I will again, be taking a look at a few different things that are going on. So for example, I will be looking at the logo in detail and express how I believe the logo is looking and why they might have made it look like this. I will also be taking a look at other things that are going on, such as a slogan, if there is one of course. So I will be exploring what is going on with the music production company, and basically see who the actual music production company appeals too, or of course, who it doesn’t, as it isn’t going to appeal to every single person. However, it is going to have a target audience which will explain why the way it looks.

The Logo!

For the logo, in particular, for this one, so a SONY music logo, I can see a few things that are going on. The first thing I noticed on this logo is the bold font that is just for the text “SONY MUSIC”. I believe that what’s going on in this logo is pretty clear. In the logo, there obviously a clear font which is being shown, so you can try and see that this particular music production company label wants to be known for being ‘’bold’’ and wants to be ‘’seen’’. Although the logo isn’t really detailed, with what’s going on, unlike other companies who have everything on their logo going on. This logo is pretty clear on who its target audience is, which I will come back to after. As you can see clearly in the logo, the logo text is in a pretty bold, understandable and readable font with this logo font text being ‘’bold’’ I believe that it could suggest that this music production company wants to try and stand out, which could also suggest that SONY MUSIC production is heading towards a more youth audience, because of the way the text is looking, and the way the font is in this particular logo. Furthermore, there is something else going on in the logo. This being the bright red colour being the main centre of the logo; I believe that this suggests that, because of the use of the bright red colour, it again shows us things about this music production company. The colour red usually represents passion, so I believe that SONY music are representing that they are wanting to be passionate with the music they are producing. I also looked at the shape of the logo and the logo shows a curve which is bright red, I believe this shows that SONY MUSIC wants to show that they are a “bright” and “colourful” and also “joyful” music production company which again allows us to know that this company would be aimed more at a youthful audience. Although the layout is pretty simple, I still believe that the SONY MUSIC logo is still very eye-catching because of the layout. I believe although it is simple, that they know who they want to join them, and I think this is shown through the logo. Honestly, I believe that the target audience would be for people who are probably 16-25 years old, I believe this because of the way the design looks. If it was for an older audience, I believe that this logo would be simpler, however, if it was for an even younger audience it would be more playful with the colours that are used. This is why I have settled on thinking this is for a young, but not children target audience, as the design does seem playful, however it doesn’t go overboard.

The Slogan!

Unlike “Universal Music Group” SONY does have a slogan, and the slogan is “make believe’’. This slogan that there is could show that SONY MUSIC want to try and prove themselves to their intended audience. So for example, when they use the verb ‘make’ it could tell the audience that if they want something, they have to try and make it happen, and can’t just do nothing about it. So I believe that SONY MUSIC is offering them a chance, if they wanted to become and musician. So in this case I believe that people who are 16-25 years old will feel that they can make a difference with the music side of things, with this music production company. Alongside this, by using the verb ‘’believe’; I believe that they are saying they can turn someone dream into reality, unlike other music production companies that are around. I believe that the slogan of this company is intending to its audience is that if they believe in themselves, SONY MUSIC can help them turn it into reality.

The Website!

So, I’ve taken a look at the website for “SONY MUSIC” the link for this site being www.sonymusic.com. I took a look at this website because again it would give me an idea who the target audience is for this music production company. I again, want to see personally if I can try and know the target audience for this company, by actually taking a look at the website.

After taking a look at the website for SONY MUSIC {www.sonymusic.com} I have noticed that a few fair things are going on in this website, which are displayed across the layout of the website which is why I’m going to talk about it. The first thing that I noticed when looking at the layout of the website that is there are lots and lots of different links being displayed especially at the top of the website. Some of the links read things such as “news” and “artists” alongside another link is “careers” and the other one I noticed at the top was “featured artists”. By looking at the links on this layout, I believe the links would be a good thing-or so to say a beneficial thing. I believe the links of the website would intrigue the people who would be into music. I also think that by having some links, not hundreds but a good few, shows that this music production company knows what they are doing. Furthermore, all the links are appropriate and nothing off putting, so I believe all the link names are eye-catching and would be for the audience. This shows that the music production company is very mature and doesn’t have silly names. So they know the way to address the particular audience, and they are doing this by making it as clear as they possibly can.

The website layout for the music production company “SONY MUSIC” also has a good and very mature looking layout. The layout is simpler than it is complicated, however it does show the mature looking theme, and the theme of the website looks simple. I could even class it as ‘’cool’ as it uses very well-known artists, such as Mile Cyrus to present itself. I believe that the website would appeal to its target audience so like I said before “16-25 year olds” and I believe it does justice to this. I obviously believe that the target audience for SONY MUSIC would be people who obviously like or want involvement in music, and people who are around the age “16-25”. Alongside this I really believe that have put a lot of effort into making the website to appeal to the target audience because of the way they have set everything out. They have made it look interesting and out-going but they haven’t overdone the website as such.

The last music production company I’m going to talk about is “Syco” which is a music production label that is owned by the very famous Simon Cowell, who is a very well-known music producer. Again, I will be taking a look at the different things, such as the logo, the slogan and again the website, trying to decide who their target audience is.

The Logo!

In this particular logo which is obviously for the music production company “Syco entertainment” otherwise known usually as just “Syco”. I do believe that this logo gives a clear understanding of what they want to be known for. The first thing I actually noticed about this logo is the use of the capital letters for each single letter in the logo. This gave me the idea that they want to be known, they want to be a ‘big’ music production company, which they are and I believe this is being shown through the use of the capital letters.

The next thing I noticed about this logo was the colours that have been used. The two colours that have been used are the colours white, and also the colour gold. The colour white usually represents things such as purity, wholeness, innocent and completeness, so perhaps the maker of the logo made the colour white for the inside of the logo, because it represents all those different thinks in the music production company. The colour gold however usually represents things such as achievement so in other words, being successful, so maybe “Syco” decided to use this colour, which could show that the music production company knows how to make it big{because it has} and this is shown through using the two different colours.

I believe that the target audience for ‘Syco’ would be someone who is a young adults most typically so people who are ‘’16-25’’’. I believe this would be the target audience for ‘Syco’ and I believe this because the way they have made the logo look. I get the impression from the logo that the target audience would be young adults around 16-25 because I believe that they are saying, we can make you successful and we can make you achieve. The colours that are used aren’t wild, however they are simple colours, which stand out, and are different to any other logo designs I’ve looked at. Furthermore, I believe the logo is mature looking, but isn’t overly done. I believe by the colours used, it gives a ‘young’ feel to it. Another reason I believe that they target audience would be 16-25 year olds is because of the layout of the design. The logo design looks slightly “3.D” which gives it a younger vibe again. The logo isn’t in any fancy font at all, it is a simple bold font text that just stands out really well.

The Slogan!

Syco entertainment, otherwise known as Syco, doesn’t actually have a slogan, however I don’t believe this certain music production company needs a slogan, I don’t believe it needs one because it has an interesting and mature logo going for it instead. I believe that this music production company which goes by the name of ‘’Syco’’ doesn’t actually need to prove itself anyone as it already shows an engaging logo which looks very sophisticated, it also looks like it knows who it wants its target audience to be, so in other words, they know who they want to appeal too. I believe this is clearly shown through the logo which is presented for ‘’Syco entertainment’’. Furthermore they also might have not wanted a slogan for the music production company because the logo is very eye-catching without having to make it more complicated. From my personal view, I already believe the logo makes the company seem ‘fun’ and ‘full of life’’ alongside of being professional. So I honestly believe that this particular music production company doesn’t need a slogan to sell itself.

The Website!

So, the last music production company I’ve decided to look at is a music production company which goes by the name of ‘’Syco Entertainment’’. I have decided to take a look at the website of the Syco and was surprised when it took me to this page, however I took a look at the website, which isn’t actually named ‘Syco Entertainment’’ but is actually found on ‘’www.SimonCowellonline.com”. From taking a look at the website, I still get the idea that the website is aimed at young adults, because of the way it looks, which I will come back to in a little while.

After taking a good look at the site ‘Syco Entertainment’ is hosted on, I noticed a long of things being displayed, however again the first thing that caught my name on the website that there was a lot of different links again, the links reading “news” and “Syco” and “home” and “music” alongside this other links read “TV” and “Film” and “Media and “Photos” and last of all “Contact”. I believe all these links again, have a good and engaging name, which would intrigue the audience into reading what they have to offer. All the link names obviously have eye-catching names, and they certainly caught my eyes when I took a deep look into the website. I believe this certainly benefits the website because it shows that they have news to be read-everything seems up to date, which is another good thing about ‘Syco’’. It shows that the website knows who they are appealing too again.

The website layout for ‘Syco Entertainment’’ isn’t as good as I thought it was going to be, although it is simple, and isn’t complicated. I don’t believe it looks very mature and professional because the site is more or less advertising Simon Cowell rather than advertising what Syco has to offer. The layout is simple and nothing overly complicated is going on. I do, however believe that this website is actually reaching its target audience, because it’s not hard to understand. I believe whoever made it, has put effort into the website, however, I don’t believe that this particular music production company has made the website appealing, that’s my personal view on this particular music production company anyway. The target audience, is obviously going to people who are again, interested in music and again, I believe that the target audience is 16-25 year olds and I get the impression because of the way everything is laid out. I don’t believe Syco are trying to come across as ‘wild’ however I don’t believe they are trying to come across as ‘childish’ either. I just believe that they are trying to look professional, and know what they are doing.

The last thing that I am going to talk about is what I have to research. In my brief which is brief 3, which is known as the ''NuTunes'' brief. In this brief I have decided to look at two different things, one task being ''e-media'' and the other task, which is the print task. So now, I'm going to look at a few different things which can go by each of these tasks which can go by each of these tasks which will allow me to look into further who I actually want my audience to be. So I'm going to take a look at a few different examples, for my ''e-media task' and my 'print task'.

The first thing I've decided to look at which could stand by my ''print task" is some prints so things such as flyers and leaflets that bands have used to advertise themselves to their target audience. I will try and look deeply into what they have done and used in their print tasks which will appeal to their target audiences that they have. For each task, I have decided that I’m going to take a look at three things for each task, which will give me a range of what everything could be like, I will be choosing similar bands, as I really want to try and make a ‘punk rock’ band for my actual work, so I’m going to take a look at three e-media tasks, which will be websites, but right now I’m going to start looking at print tasks, so I will be putting images up which will either be flyers or leaflets depending on what I find first, I will then evaluate what I have found and explain what I think is well, and why it would appeal to its audience.

The first print task that I have looked at is ''Paramores'' tour flyer. I do actually believe tour flyer is really engaging and it is very eye-catching because of all the different styles that they have put in it. I do really like the fact that they've actually used to band in this in particular on the flyer, I believe this would be appealing to a target audience, and I believe this because they have made them like the headline, and everything you need to know is underneath, explaining all the details. Alongside this, I think the colours that they have used on this flyer print work is really eye-catching, as they have used basic colours but have really made them stand out and eye-catching. I believe the way the layout has come out for this actual band flyer {or print, if you want} has turned out really good and the flyer is really easy on the eyes, which also makes it really eye-catching.

I like this print flyer which is Paramores, I like this because I believe it is very appealing, and it also would be intriguing as you would want to see about it more, if of course, you was interested in this particular band. I also believe that another good thing on this flyer is that they have designed and layout this band flyer very evenly, which made it look even better in my opinion. I also like how it has images and text, I believe this makes it even better, as it's not just all text, but it’s actually a merge, which is nice to see, as you aren't be bombarded with get text, or just images.

I do actually like this flyer, but if there was a reason on why I wouldn't like it, it would because all the text is swamped together. This could be seen as a bad thing, and it could be seen as a bad thing because all the text is dark, and is altogether which might be seen as it being all cramped together because there isn't much room on the actual flyer anyway, so if there was a bad point, I would say that this would be it. As nothing looks very professional when everything is being cramped together.

I believe that the target audience for this would be music lovers obviously, and people who love paramore. I believe this because obviously people who love music or more likely paramore, are going to want to try and get tickets for this tour that they are advertising. However, I strongly think that this flyer is also aimed at teenagers so probably 14-20 year olds. I believe this because of the layout of the actual flyer, and I also think the target audience would be someone around this age, and I believe this because they have used dominant, outstanding colours. Which stands out, and the images that have been used, all look something that would appeal to a young audience, so teenagers I believe are the target audience for this particular group. Paramore are obviously a punk rock band, as far as I know, so I believe they would be liked by people who like type of music. So the genre they fit into would probably be punk-rock.

The next print task I'm going to be looking at is actually another band flyer, and this band flyer that I'm going to be looking at is actually for the band ''All Time Low'' who are a punk rock band who sing obviously punk-rock sound, but who have a different sound compared to Paramore, who are also a punk-rock band.

The second print task that I’ve decided to look at is actually All Time Low’s flyer. The first thing I noticed when looking at All Time Low’s flyer is the use of the bold colours. I think this has been a good idea, because the colours on the flyer are really cold and eye-catching. Furthermore by looking into the flyer, I can see that everything is spread out compared to Paramores flyer. I believe this is a good idea and I believe this because it is very readable and understandable. Alongside this, I can also tell that the layout is really good, because nothing is overlapping each other, so everything is clear, which I think is a really good point on this flyer.

Again, I was thinking about my actual work and if I don’t want to change my mind, I was thinking on a punk rock band, so this is my reason for looking at punk rock bands at the moment. I have obviously decided to try and look at things that fit into this genre, so these are the reasons I’m trying to pick these types of bands.

Like I said previously, I like the layout for the flyer as I believe that the layout of the flyer is very eye-catching as it definitely grabs your attention, however if I had to say something I didn’t like about this actual flyer, I would probably say the over use of different fonts. I believe using a few different fonts is fair enough, however, when you over use different fonts it can make the flyer look hectic. Every single font on this flyer, near enough is different from the one above it.

I believe the target audience for this actual flyer would be for people who love music, obviously but alongside this I believe again that this band is advertising for young people so people who are young adults so people around “16-25” for this band. I believe this would be the target audience because of the way the flyer layout is, as it does look very professional and eye-catching at the same time and again, like I said before, another target audience for All Time Low’s flyer, would probably be for people who like the music genre which is known by “punk rock”.

The last print task, I’m going to be taking a look at is actually another ‘’punk-rock’ band and this band goes by the name of ‘’McBusted!".

The third print task that I have taken a look at is ‘’McBusteds” 2014 tour flyer. I really do actually believe this tour flyer is very eye-catching. One reason I believe that this tour flyer is engaging is because the use of the three colours, in this tour flyer for McBusted 3 colours are used, two bold colours, which are black and white and another colour, this colour being red. Red usually symbolises passion, which could be what they are trying to show through there 2014 tour flyer. I also like on this certain flyer how they have made everything spaced out, so everything is readable and you can understand everything if you was actually going to read this flyer. I believe that this actual flyer for McBusted is very good because of the layout of the actual flyer.

I believe by using an image of the actual band, is a really good idea again, I believe this and it shows you all the members of the band, so if you haven’t heard of any of the guys before, you would know what they are like and you would also learn what music they do, because pop artists for example aren’t usually seen with electric guitars and have more posed photos.

I believe the target audience for this one actually changes. As always, the target audience on one behalf would be for music lovers, so people who generally like music, however McFly have been around 10 years and busted had been around before McFly even started so the target audience for this one changes, and McFly and Busted have different aged fans and now, because they have merged for this tour, it means the target audience would differ for this ‘’ultimate punk rock band’’. Honestly, I believe the target audience for “McBusted” would probably be from “16-30” years old, as the fans are going to differ as busted are around that age now.

The final thing that I’m going to look at is some ‘e-media’ tasks, I will be taking a look at different band websites and I will found out what I believe is good about each one, and maybe what I would personally change about each website to make it even better than it already is. The first thing band website that I’m going to visit is “Paramores”.

I actually do believe that this website for the band ‘’Paramore’’ is actually really good. I believe the layout is really clear, as you know where everything is as it is clearly shown on this website that the band actually owns. Clearly, you can see all the links at the top. I believe that having the links all in one place is actually a good thing to have on a website, I believe this because you know where to press if you actually want to look on the site. I also like on this website that everything is clearly shown, so “news” is altogether “music videos” is all shown and basically I believe it looks really good for a band website. Furthermore, I like the colours that have been used for this website. Even though the majority of the colours are black, or white. I believe it works really well with all the coloured pictures in the middle of everything.

Something that might be seen badly on this website could be something such as how plain it looks, although I believe it looks good personally. Some people, however would say it does look plain and not much is going on, on the main page, so that could be seen as a bad point I suppose. Another bad point about this website is that the font is pretty small in some times of the website, this could also be seen as a bad point of this website and this could be seen as a bad point because people who haven’t got the best of sight might not be able to see the writing that is on the website.

The target audience for this website I believe would be ‘’16-25’’ year olds, I believe this because of the different links names that there are, so things such as store, videos and blogs. Younger people nowadays around this age have social networking sites such as Twitter and Facebook and because of these different links it gives me and idea that the target audience would be people who are around this age and who, obviously like Paramore as a band.

The next ‘’e-media’’ website I have decided to look at is the 1975’s website, the 1975 are also a band who are known for doing punk-rock music. So I’ve decided that I’m going to take a look at their website, for my second ‘’e-media’’ task. I wanted to see what the 1975 have good about their website, as a punk-rock band, and maybe what they don’t do so well on there website.

I do believe that this website is alright, for the band the 1975. Likewise for what I said for Paramores website, I believe that this website has a clear layout as everything again is eye-catching and everything is clearly shown throughout this. I also noticed when I looked at the 1975’s website that all the links yet again are all together, which are clearly shown, I believe this is a good thing though because everything you could look at if you was a fan of this band, would be there, so you could click on them and could check everything that they have got going for them. I believe that this website, for a band website is really good because everything that is used is eye-catching and everything is simple and clearly shown. I believe the use of the colour of black and white, in my opinion anyway makes this website look different from any others, as everything looks old-fashioned and with the constant house-style colours it shows that they have got something going for them, which is different from any other punk-rock bands I have seen before.

I believe some people could criticise the 1975’s band website, and I believe some people could complain that it is in dull colours, so dark colours such as black and grey, and also neutral colours such as white and silver. Some people might say this makes it less engaging as not colour is bursting out at you, which could be a down point, as colours are usually engaging for websites, hence why pop-bands for example have websites which are bright and full of life and colour.

The target audience for the band the 1975 would probably be young adults so people “16-25” years old again. I believe this because they have made it clear, that a young fan-base will understand what band they are trying to be portrayed as. Furthermore, the site that the website has been made on is Tumblr, Tumblr {the website} is aimed at a young audience for people around 16-25 as well, so that’s another reason I believe a young audience would be the target audience for the band the 1975. The target audience I also believe would be what I said before as social networking is used a lot and is displayed a lot on the blog itself, and people around this age would usually be having these social networking sites such as Facebook, Twitter and Tumblr.

The last ‘’e-media’’ website that I have taken a look at is by a very new upcoming group who are punk-rock, who go by the name of ‘’5 seconds of summer’.

The website for 5 seconds of summer is very simple, however it does its justice and its purpose. After taking a look at the website, I believe that the links are clearly presented in this particular website for 5 seconds of summer. All you can see is the links straight away, and this is all clearly shown throughout the website, as it tells you where everything is and if you was a fan of this band you would be able to check the different things that 5 seconds of summer that they have going on the website. Another things that I believe that 5 seconds of summer have done is, is present the social networking sites that they have, so things such as Twitter and Facebook. I believe this is another good thing that has shown on the website and I believe this would be a good thing because they are showing that they have a young target audience compared to other bands as young people usually have things such as Tumblr, Twitter and Facebook.

I believe some people could complain about this website and could find it ‘bad’ in some sort of way because it is a dull colours, when they have a young target audience. They could find this as a bad thing because it isn’t very eye-catching to a young audience, whereas when other things are put for young people, things are usually full of life and colour, and this website is obviously.

The target audience I believe for this actual band would be “14-20” year olds, I believe they would have a younger audience because of how they are, so for example. They would be eye-catching for these people are they know these people would have Twitter and Facebook. Another reason I believe that this band actually has a young target audience is actually because how the website is put. Nothing is overly done, everything is really simple, which is different to the other bands I’ve looked at, who go a bit complicated when it comes to the websites, however this website is very straight forward and that’s the reason I believe it has a younger audience.